Late 70s, early 80s. Bubble Yum vs. Bubblicious vs. Hubba Bubba. This was very much a thing in my middle school in the 80s.
https://www.reddit.com/r/nostalgia/comments/g5j4sj/does_anyone_remember_the_bubble_gum_wars_of_the/
https://www.retrojunk.com/a/28K_vXvCE7/the-bubble-gum-wars
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