Ruffles

Chips. 1979 header. 

https://en.wikipedia.org/wiki/Ruffles

https://metv.com/stories/heres-how-these-seven-chip-brands-have-changed-since-we-were-kids

https://www.mentalfloss.com/article/63072/11-facts-about-potato-chips-your-next-snack-break