Doritos

1977 header. 

https://en.wikipedia.org/wiki/Doritos

https://www.metv.com/lists/12-things-you-never-knew-about-doritos

https://www.mentalfloss.com/article/67799/11-bold-facts-about-doritos

https://www.mentalfloss.com/article/83860/13-discontinued-doritos-flavors